This module is for senior leaders who are likely to be engaging with the media. 
About the module

The NHS is never out of the news; therefore, are you aware of how you would react if you had to meet the media? This highly practical and interactive module emphasises the benefits of open communication with the media and will provide you with the essential tools and techniques which participants can use to communicate dynamically in a wide variety of situations, from promoting health initiatives to handling major crises. The communication skills imparted by the guest speaker will also help you to understand the importance of preparation, how to transfer this learning to public speaking and also handling committee meetings. 

Learning outline

The workshop will help support participants to explore the range of skills required to communicate effectively, the tools and techniques to handle the media (and other stakeholders), and ways to improve awareness of the potential risks of negative PR.

A one day workshop to help participants:

  • Understand their role as the ‘face of the corporate NHS’ and their role in helping to promote and safeguard the reputation of the NHS.
  • Learn that PR is a two-way street and they should be able to identify potential stories and feed them to the PR department.

At the end of this module participants will have the confidence to handle the media (and other stakeholders) in a variety of situations, most notably the one-to-one media interview.

Who is it for? 

This workshop is available to aspiring talent at sub board level.

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